Privacy Policy

Last updated: May 19, 2026

Your Privacy Matters

At Salt & Smoke Apparel, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, make a purchase, contact us, or otherwise use our store.

Salt & Smoke Apparel operates this website and online store. Our store is powered by Shopify, which helps us provide ecommerce services, process orders, and operate our website.

By using our website or placing an order, you agree to the collection and use of information as described in this Privacy Policy.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.

We may collect the following information:

• Contact information: name, email address, phone number, billing address, and shipping address
• Order information: products purchased, order history, payment status, shipping details, and customer service details
• Payment information: payment details are processed securely through Shopify and third-party payment providers
• Account information: login details, preferences, and saved customer information if you create an account
• Customer support information: messages, emails, questions, or other information you send to us
• Device and usage information: IP address, browser type, device type, pages visited, cart activity, and how you interact with our website
• Marketing information: email preferences, ad interactions, and promotional engagement if you choose to receive marketing from us

How We Collect Information

We collect information in the following ways:

• Directly from you when you place an order, create an account, contact us, or sign up for marketing
• Automatically through cookies, pixels, analytics tools, and similar tracking technologies
• From service providers such as Shopify, payment processors, shipping partners, marketing platforms, and analytics providers

How We Use Your Information

We use your personal information to:

• Process and fulfill orders
• Send order confirmations, shipping updates, and customer service messages
• Provide customer support
• Manage returns, replacements, refunds, or order issues
• Improve our website, products, and shopping experience
• Prevent fraud, chargebacks, and unauthorized activity
• Run advertising, analytics, and marketing campaigns
• Send marketing emails or promotions if you have opted in
• Comply with legal obligations and protect our business

Sharing Your Information

We may share your personal information with trusted third parties only when necessary to operate our business, including:

• Shopify, our ecommerce platform
• Payment processors
• Shipping carriers and fulfillment partners
• Email and marketing service providers
• Analytics and advertising platforms
• Customer service tools
• Legal, financial, or compliance providers when necessary

We may also disclose information if required by law, to enforce our policies, prevent fraud, or protect the rights, safety, or property of Salt & Smoke Apparel, our customers, or others.

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to help our website function, improve your shopping experience, understand customer behavior, and support advertising and analytics.

These technologies may help us:

• Remember items in your cart
• Improve website performance
• Understand how visitors use our website
• Personalize content or ads
• Measure marketing performance
• Prevent fraud and improve security

You can adjust your browser settings to block or delete cookies. Please note that disabling cookies may affect how certain parts of our website function.

Marketing Communications

If you sign up for marketing emails or promotional messages, we may use your information to send you updates, offers, product releases, or brand news.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

Your Privacy Rights

Depending on your location, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of certain marketing communications
• Opt out of certain data sharing or targeted advertising, where applicable
• Request more information about how your data is used

To make a privacy request, contact us using the information below.

Data Retention

We retain personal information only as long as necessary to:

• Fulfill orders
• Provide customer support
• Maintain business records
• Comply with legal, tax, and accounting obligations
• Resolve disputes
• Prevent fraud or abuse

When information is no longer needed, we will delete it or keep it only as required by law.

Security

We take reasonable measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Shopify and Third-Party Services

Our store is hosted by Shopify. Your information may be processed by Shopify and other service providers that help us operate our store, process payments, fulfill orders, analyze website performance, and provide customer support.

Third-party providers may collect, use, or process your information according to their own privacy policies.

Children’s Privacy

Our website and products are not intended for children under the age of 13. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a new “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, contact us at:

support@saltandsmokeapparel.com

Salt & Smoke Apparel
A brand of Highmark Capital LLC